Twitter Flight School

The advertiser education program that became Twitter’s most-used learning tool and #1 source for leads.

THE BRIEF

Twitter needed to teach advertisers and agency partners how to get results on the platform. The program had to work at scale, across skill levels, globally, without a classroom.
I built the curriculum end to end. Live and asynchronous formats. Research, instructional design, scripting, SME interviews, production, delivery.

RESULTS

• #1 source of leads on the platform.
• Most-used advertiser education tool.

TESTIMONIAL

Listen to my conversation with Jim Conley, Director of Partner Education at Twitter, on the Creativity & Robots podcast. We talk through the Flight School work directly (2’21” timestamp):

Want to build something like this? Get in touch.