In the late-90s I was going to hardcore shows in Buenos Aires and reading xeroxed fanzines. Around the same time I was hand-coding HTML in Windows Notepad. Same DIY instinct: make the thing, share it, build the community around it.

I didn’t know it then, but that’s the job I’ve had ever since. The clients got bigger. Buenos Aires turned into Los Angeles. The fundamentals stayed.

I make complicated things teachable. At Snap I built five certifications and 100+ lessons. Twitter Flight School became their most-used advertiser education tool and #1 source for leads. Before either, I grew a food tutorials channel in Argentina to 650K subscribers in 2014, before anyone had a name for that job.

Now I co-host Slop World, where we fact-check big claims about AI. YouTube has no captive audience: you earn every second of attention, and I still build everything that way.

1. Learning Programs: Training your people complete, apply, and build on. AI adoption, platform education, content skills.

2. Educational Content Strategy & Production: For brands where content has to drive pipeline. Format design, production systems, distribution strategy.

3. Facilitation & Speaking: Panels, workshops, and advisory for L&D teams, workforce programs, and industry panels.

If you want to work together, message me.