In the late-90s I was going to hardcore shows in Buenos Aires and reading fanzines made on photocopiers. Around the same time I was hand-coding HTML in Windows Notepad — same instinct: make the thing, share it, build the community around it.

I didn’t know it then, but I’ve been doing the same thing professionally ever since. The clients got bigger. The fundamentals stayed.

I make complicated things teachable, for brands, platforms, and teams. Twitter Flight School became their most-used advertiser education tool and #1 source for leads. At Snap, I built five advertiser certifications on Snap Focus. 100+ lessons.

I also grew a food tutorials channel in Argentina to 650K subscribers in 2014, before anyone had a name for that job. YouTube content has no captive audience: you earn every second of watch time or you lose them. That skill transfers to everything I build.

Clients come to me for three things:

1. Learning Programs — Training your people complete, apply, and build on. AI adoption, platform education, content skills.

2. Educational Content Strategy & Production — For brands where content has to drive pipeline. Format design, production systems, distribution strategy.

3. Facilitation & Speaking — Panels, workshops, and advisory for L&D teams, workforce programs, and industry events.

I also co-host Slop World, a podcast fact-checking big claims about AI and breaking down what they mean for your job, your data, and your daily life.

If you want to work together, message me.