In the late ’90s, I was going to hardcore shows in Buenos Aires and reading xeroxed fanzines. Around the same time, I was hand-coding HTML in Windows Notepad.

Same DIY instinct: make the thing, share it, build a community around it.

I didn’t know it then, but that instinct became the job I’ve had ever since. The clients got bigger. Buenos Aires turned into Los Angeles. The fundamentals stayed: figure out what people need, make something useful, earn their attention, and help them do something differently.

That’s what I do now. I make complicated things teachable.

At Snap, I’ve contributed to five certifications and more than 100 lessons. Before that, I worked on Twitter Flight School, which became the company’s most-used advertiser education tool and its largest source of leads.

For LA-Tech.org, I built the curricula for the Emerging Talent Academy and LA Tech Rising, and now teach both. I also designed its AI Prompt Engineering course, which the U.S. Department of Labor approved for credit toward a federally recognized credential.

Earlier in my career, I grew an Argentine food tutorial channel to 650,000 subscribers, before anyone had much of a name for that job. Now I co-host Slop World, where we fact-check big claims about AI.

The work has changed. The rule hasn’t: nobody owes you their attention.

I do three things:

Learning programs: I build training people finish and use. AI adoption, certifications, onboarding, and anything else that gets someone from confused to capable.

Educational content: I develop the formats and systems behind content that changes what someone can do, not just what they know.

Facilitation and speaking: I lead workshops and speak on AI, education, career development, and the future of work. I also advise L&D teams, workforce programs, and industry groups.

If people need to understand, use, or adopt something, and you’re not sure how to get them there, let’s talk.