Daisy: AI Content Creation Platform

80+ backend prompts. Built to power a generative AI platform now used by clients including Kaplan, McGraw Hill, and NYU.

THE BRIEF

CreatorUp needed to build the prompt architecture behind Daisy, their generative AI content creation platform. The brief: design multistep backend prompts that could handle script writing, image generation, translations, quiz creation, and avatar production at scale, across 35 aggregated AI models. (Source: AWS Public Sector Blog, July 2024)

I worked directly with the CTO and COO to write, test, and refine 80+ creative prompts across multiple AI engines. The goal was outputs that matched production quality: not generic AI generation, but content that fit real client workflows.

Daisy is now a featured AWS case study, powering content production for organizations including Kaplan, McGraw Hill, New York University, and Coursera. Daisy 2.0 launched in April 2025 with over 100 content templates across script writing, social media, presentations, and video.

Want to build something like this? Get in touch.