ZonGuru: Content Strategy

ZonGuru Content Strategy

Lead acquisition cost down 25%. Organic traffic up 30%. In six months.

 

THE BRIEF

ZonGuru is a SaaS platform for Amazon sellers. They had content but no architecture: volume without a strategy tied to pipeline. They needed someone to redesign the approach, not produce more of the same.

I led global content strategy with distributed teams across the US, Bulgaria, Argentina, and India. Revamped the content plan, built SEO and visual asset systems, launched localized campaigns for the Australian market, and produced the Seller’s Insights podcast: 21 episodes, listeners in 47 countries.
RESULTS

  • 25% reduction in lead acquisition cost within six months.
  • 30% increase in organic traffic within three months.
  • 47 countries reached through the Seller’s Insights podcast.

 

Want to build something like this? Get in touch.

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