Pinterest Content Academy

Creator education at platform scale.

THE BRIEF

Pinterest needed to teach creators how to succeed on the platform: not just inspire them, but change how they plan, produce, and distribute content. The program had to work across skill levels and geographies.

I produced and wrote the program. Scouted creators, managed production across multiple geographies, negotiated contracts, and delivered localized tutorials on content creation, audience engagement, and trend analysis.

Pinterest Content Academy is live at create.pinterest.com/content-academy, an ongoing creator education platform used by Pinterest’s global creator community.

Want to build something like this? Get in touch.