Twitter: Twitter Flight School

Role: Sr. Content Producer
Agency: CreatorUp
Objective: Produce and build a live online curriculum introducing Twitter’s creative tools and best practices.
Impact: We transformed #TwitterFlightSchool into Twitter’s top single driver of leads.

Twitter for Creatives (Sizzle Reel) | Part of the Twitter Flight School learning program.

Collaborated with Twitter on #TwitterFlightSchool, the official training platform for advertisers and agency partners.

Responsibilities included but were not limited to building a live and asynchronous curriculum that included SME interviews and video content.

The curriculum introduced Twitter’s creative tools and best practices. It helped the #TwitterFlightSchool learning program become Twitter’s top lead source, enabling clients to leverage the platform’s power for creativity.

Testimonial:
Listen to my interview with Jim Conley, Director of Partner Education at Twitter, on my podcast, Creativity & Robots, where we discuss the work we did for Twitter Flight School Online.